Eve went to The 14th Annual Gumball 3000 Rally Kick Off at Times Square on May 25, 2012 in New York City.
Since 1999 Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.With a pioneering spirit and an attraction that transcends social barriers our mission is to build a global lifestyle brand of the future.